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Customer loyalty?

13 April 2007

Little CarI must confess I don’t understand this at all but customer loyalty is undoubtedly a thing of the past. Yesterday Jane investigated the renewal of our car insurance and as I expected we can get a much better deal by starting afresh rather than taking up the renewal quotation. The difference is an astounding 13% on as close to a like for like basis as we can get it. Bizarrely it’s even from the same insurance company - Royal & Sun Alliance under the guise of More Th>n. The renewal quote is £260, the “new” online quote from their website is £229 with the only perceivable difference being a slight uplift in the Accidental Damage Excess.

Surfing around a bit has, on the face of it, saved us £31 which you may feel is not sufficient to warrant the time it has taken but when this is coupled to the affiliate commission we are also going to earn I can assure you that it most definitely is. 

Written by Jim · Filed Under Reviews 

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